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Wouldn’t it be nice if people paid you every month for your expertise—instead of chasing one-off, high-ticket clients?
Imagine signing 10 subscription clients instead of landing just one or two expensive projects. That’s exactly what subscription-based services make possible, and in this short video, I break down a real-world example you can model immediately.
I recently attended an intellectual property law conference where I was presenting on AI and automation for attorneys. While there, I connected with a colleague who built a simple—but powerful—subscription service model that applies far beyond law.
This approach works for:
Coaches
Service providers
Lawyers and legal professionals
Consultants
Creators and educators
Fractional executives
If you sell expertise, this model applies to you.
Instead of selling your time at a high hourly or project-based rate, you package access to your expertise into a subscription.
Here’s what that can include:
Ongoing access to you (office hours, async support, or consults)
Core services bundled into a monthly plan
Community access (Slack, Circle, Discord, etc.)
Guides, playbooks, or templates
Lessons learned and real-world insights shared with members
Optional upgrades or higher-tier plans
Clients pay a low monthly fee, remove the fear of large upfront costs, and stay longer—while you build predictable revenue.
When you only sell 1-on-1 services, you’re capped by:
Your calendar
Your energy
Your availability
With subscriptions, you shift from manual labor to leveraged delivery:
Serve more people without working more hours
Create recurring, predictable income
Reduce sales pressure
Build a SaaS-like business around your expertise
This is how professionals stop trading time for money and start building systems that scale.
Here’s the real mindset shift:
How can you break your service into pieces that people can subscribe to—rather than selling all of your time at once?
Ask yourself:
What questions do clients ask repeatedly?
What outcomes do they want ongoing help with?
What can be delivered monthly instead of all at once?
How can AI, automation, or templates reduce your workload?
When you answer those questions, subscription ideas appear fast.
Whether you’re an AI attorney, entrepreneur, or service provider, subscription services are one of the fastest ways to create leverage in your business.
Stop selling only your time.
Start selling access, outcomes, and continuity.
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