How to Get Your Business Number Approved for Text Messaging

If you use text messages to talk to customers, there is now a rule that requires your business to be registered first. This is to protect people from spam and unwanted messages. If your business is not registered, your messages may not go through.

The good news is that the process is simple when you know what to do. Here are the most important things to understand and prepare before applying.

A2P Registration Guide for GHL …

1. Your Business Information Must Be Correct

Make sure your business name and address match what is on your official government documents.
If the names or spelling do not match, your application can be rejected. Your business must also have a real registered number.

A2P Registration Guide for GHL …

2. Your Website Must Look Real and Active

You need a working website with these items clearly shown:

• Your business logo

• Privacy Policy page

• Terms of Service page

• A contact page

• A form where people can sign up willingly

Your website cannot look unfinished or fake. It must look like a real business website.

A2P Registration Guide for GHL …

3. Your Sign-Up Form Needs Two Checkboxes

When someone enters their phone number on your website, you must allow them to choose what type of messages they want. There must be two separate checkboxes:

1. One checkbox for service messages (like reminders or appointment updates)

2. One checkbox for marketing messages (ads, promotions, offers)

The person must check each box themselves. You are not allowed to pre-check the boxes for them.

A2P Registration Guide for GHL …

Also, the phone number field cannot be required. The person must choose to give their number.

A2P Registration Guide for GHL …

4. Your Privacy Policy Must Clearly Say:

You do not share or sell people’s phone numbers with anyone else.

This is very important. If your privacy policy says anything about “sharing” or “selling” information, your registration will be rejected and you must fix it first.

A2P Registration Guide for GHL …

5. Use Real Examples of Text Messages You Will Send

When applying, you must show what your messages will look like.
For example:

• “Hi Sarah, your appointment is tomorrow at 2:00 pm. Reply STOP to cancel.”

• “Hi Mike, here is your estimate. Reply STOP to unsubscribe.”

Every message must include clear instructions to stop receiving messages.

A2P Registration Guide for GHL …

6. Be Honest and Simple in Your Application

Explain what your business does in plain words.
Explain why you send messages: reminders, updates, or offers.
Your application will be reviewed by a real person, not a computer.