Let Go Boss – Weekly Coaching Summary

This session focused on end-of-year momentum, simplifying priorities, and building assets that make money: LinkedIn carousel improvements, rapid website builds using pre-built sections, and course progress toward launch. Participants included Basim Mousilli, Marcus “Birdman” Bird, Nicole Richard, Anu Kinhal, and Antoinette Apolon, plus special guest Yuri (creator with a 1M-follower page) who joined briefly to talk monetization and creator strategy.

Introduction and meeting purpose

• Basim opened by reinforcing the purpose of the weekly call: sales + marketing, AI + automation, and helping members create impact that turns into revenue.

• The group acknowledged the holiday schedule. Basim planned to still show up next week (Christmas week) to keep the streak, but emphasized rest and flexibility.

Wins and progress updates

Nicole – Brand voice + design kit + course outline (big progress)

• Nicole completed her brand voice, design kit, and course outline, and started her website.

• She shared a key challenge: too many moving parts leads to scattered focus (website vs course vs posting).

Birdman – All modules recorded for Social Gravity

• Birdman recorded all modules for his course (huge win), and now needs to edit and build a simple sales page.

• He plans to mirror a sales page template he likes and keep it lean: one page + sales video + Stripe checkout.

Anu – Consistency + carousel design improvement

• Anu stayed consistent and raised a tactical question: how to make more engaging LinkedIn carousels (and possibly automate the process).

• He was interested in Figma, but the group steered toward simpler tools that are easier to delegate (Let Go Boss principle: use tools you can outsource).

Antoinette – TikTok creator community insights + system focus

• Antoinette shared insights from the TikTok creator event: creators are regular people, and success often comes from showing up consistently + authentically.

• Her focus: automate emails and pre-plan content so her brain can shut off for the holidays (and go live at least once next week).

Carousel workshop: “make it scroll-stopping”

Basim coached Anu live using his trademark licensing carousel as a working example and made several high-impact edits:

• Title clarity: The original title was too insider (“brand safe clauses”). The stronger version matched how Anu naturally explained it:

  • “6 things you need to include in a trademark license to protect your brand”

• CTA upgrade: Instead of sending people away (“link in comments”), prioritize the easiest action:

  • Comment a keyword (drives engagement + triggers automation on IG)

• Add imagery: The deck needed more visuals (human element, icons, “checklist” cues) to improve readability and retention.

• Remove glyph clutter: Simplify slides by removing extra symbols and tightening layout so the message pops.

• Platform nuance:

  • LinkedIn: avoid links in the post body; use comments or engagement prompts.

  • Instagram: keyword comments are perfect because automation can follow up immediately.

Special guest: Yuri + creator monetization talk

Yuri joined briefly and shared that he runs a rap news page with ~1M followers, but still handles everything manually (DMs, operations, outreach), which is overwhelming.

Key takeaways from the group:

• He’s sitting on money: paid promos, features, brand collaborations, and structured sponsorship packages.

• Productize the skill: “How to grow and monetize a faceless Instagram page” is a course people will buy.

• Antoinette emphasized TikTok is the fast follower engine, but Instagram still carries heavier brand credibility and long-term stability.

Basim planned to bring Yuri into the community and pair him with Antoinette for accountability around monetization and systems.

Website focus: stop building a “website,” build a checkout path

Nicole’s scattered focus turned into a simple rule:

• Follow the money. Build the checkout path first.

• Basim demoed a fast build inside Engine using pre-built sections (instead of templates):

  • Hero section

  • About section

  • “Who this is for”

  • Team (even if it’s just you—positioning matters)

  • Footer

  • Calendar embed

  • Pop-up CTA (calendar/checkout/forms/survey)

Core principle:

• Pre-built sections are conversion-first and faster than mixing template themes.

• The goal is not a perfect site. The goal is a site that makes it easy to pay you or book you.

Blind spots + “authenticity” debate

Birdman challenged the common advice “just be authentic” and pointed out a real issue:

• some people show up authentically and still don’t connect, because they may not see their own superpower.

Antoinette’s answer:

• authenticity matters, but blind spots are real—sometimes your audience (or friends) can see your magic more clearly than you can.

• Use the community to test content, ask “what’s my superpower?”, and refine what resonates.

Next steps and responsibilities

Anu

• Revise the trademark licensing carousel:

  • Fix title to match plain-English framing

  • Add imagery + simplify clutter

  • Strong CTA (comment-based for IG)

• Test a new format:

  • “IP with Anu” — 60-second walking/talking videos using carousel scripts

• Optional: buy ipwithanu.com if he wants to anchor the brand.

Nicole

• Stop juggling everything at once:

  • Build a simple money-ready site first using pre-built sections

  • Add a calendar/CTA pop-up so people can take action immediately

• Continue course development after the core site presence is clean.

Birdman

• Finish course delivery:

  • Edit modules (first clean cut)

  • Build the simple sales page + sales video + Stripe checkout

• Share progress in the community for feedback (and collaborate with Anu/Antoinette as needed).

Antoinette

• Automate email sequences + pre-plan content (step-by-step checklist)

• Go live at least once next week (if she chooses to).