Let Go Boss – Weekly Coaching Summary

This session focused on how to launch and market Anu Kinhal’s new subscription-based legal services, including positioning, offer tiers, Instagram carousel creation, Canva brand templates, comment-to-DM automation, repurposing content across blog/YouTube/IG, and an early-customer discount strategy to get the first subscriber and testimonial momentum. Key participants included Basim Mousilli, Anu Kinhal, Nicole Richard, Jek Tibayan, Marcus Bird (Birdman), and Vanessa.

Introduction and meeting purpose

• Basim opened the 2026 Weekly Let Go Boss Coaching Call with a focus on mindset, sales, marketing, AI, and automation.

• The group did quick check-ins on goals for the week and what each participant needed help with.

• Nicole joined mainly as an observer due to client workload, and Basim reinforced that showing up consistently still builds progress.

Anu Kinhal’s goal: launch subscription services

• Anu shared her primary focus: how to launch and market subscription services (new business model).

• Basim clarified the subscription service is for broader business legal support (operations, vendor agreements, general legal handholding), not only IP/trademark.

• Basim noted messaging may need a “reset” so the market doesn’t assume it’s only IP-based.

Offer strategy and tiering

• Basim recommended creating a low-entry tier that allows early prospects to “observe” and get nurtured before they’re ready to buy higher services.

• He explained how lower tiers should require minimal effort while still keeping people inside the ecosystem.

• Anu aligned on leveraging this model and positioning the service for small business needs.

Audit: LinkedIn + Instagram readiness

• Basim reviewed Anu’s LinkedIn presence and confirmed she is active, credible, and positioned for thought leadership.

• He reviewed the Kinhal Law profile and recent posting activity to ensure “market trust signals” are strong before launch.

• Conclusion: Anu is ready to begin introducing the subscription offer publicly.

Canva setup: reusable brand templates

Basim built a repeatable Canva system for Kinhal Law, including:

• Instagram Reels thumbnails

• Instagram + LinkedIn carousel templates

• Blog + YouTube thumbnail templates

Key elements included:

• Matching website fonts (Merriweather + Inter/Inter Medium)

• Extracting brand colors directly from the site (swatches/palette)

• Using grid guides (rows/columns + margins) to enforce clean alignment

• Building templates once so future posts become copy/paste instead of redesign

Instagram carousel build: subscription launch hook

• Basim directed the carousel to use a high-contrast hook focused on emotional pain: surprise legal bills.

• Hook concept used: “Tired of surprise legal bills?”

• He demonstrated a simple swipe technique using an envelope/bill visual split across slides to increase curiosity and swiping.

Carousel structure discussed:

• Slide 1: Attention-grabbing hook (minimal text)

• Slides 2–4: Value reasons (predictability, support, cost control)

• Final slide: Call-to-action + “comment keyword” trigger

CTA and automation plan

Basim recommended keeping CTA friction low:

• Encourage comments like “Interested” or “Curious” rather than asking for immediate purchase.

• Plan: set up IG comment automation to DM people who comment the keyword.

Action items created:

• Set up IG comment automation for subscription posts (“interested/curious”)

• Draft DM follow-up flow to send link to subscription page or booking option

Delegation and production support

• Basim offered to have Sadia fill the carousel designs if Anu drops the final copy into the Kinhal channel.

• Basim also offered to create a Descript room for Anu to record videos, with editing support using Insert Fuel’s tools.

Action items created:

• Share Canva templates + carousel copy with Anu; Sadia builds carousel

• Create Descript room for Anu; Anu records a “3 reasons” video

Repurposing strategy: one idea, multiple channels

Basim outlined a repeatable content machine:

• Carousel (IG/LinkedIn) → Blog post (brand voice) → YouTube video (widescreen) → IG vertical (Descript cut)

• Embed YouTube back into the blog for SEO + authority

• Use multiple angles: predictability, cost savings, “retainer refill” pain, subscription vs spikes

They discussed collaboration options:

• Nicole could collaborate on a “subscription from a financial perspective” conversation video.

• Basim suggested eventually collaborating with creators who already have large audiences for faster reach.

Momentum: get the first subscriber fast

• Basim advised Anu to get one paying subscriber ASAP, even with a steep discount, to generate feedback and testimonials.

• Recommendation: create a 90% off coupon for a “non-toxic” client or trusted friend to validate the offer.

• Basim emphasized early feedback improves messaging and offer structure faster than perfection.

Action item created:

• Create 90% off coupon; Anu signs first subscriber and posts replay/testimonial learnings

Sales framing: CARE model (Best Buy analogy)

Basim shared a sales framework from retail:

• Contact (connect)

• Ask (understand pain)

• Recommend (tailored advice)

• Encourage (remove last-minute doubt)

He tied this to subscription services:

• Plant the seed early during consults

• Reinforce subscription benefits at the “decision point”

• Position subscription like a “service plan” that protects the business investment

Ads and scaling plan (mid-January)

• Anu asked about scaling by mid-January. Basim confirmed readiness after early testing.

• Basim recommended shifting ads to lead gen forms with pre-filled name/phone/email.

• After capture, add qualifying questions (revenue, urgency, willingness to spend, fit signals).

• Basim shared examples of filtering leads to avoid mismatched or high-friction prospects.

Action item created:

• Update ad campaigns to lead-gen with pre-filled forms + qualifying questions

Next steps and responsibilities

• Anu: publish subscription intro carousel and start comment keyword automation

• Anu: record a short “3 reasons” video and repurpose across channels

• Team: support Canva template handoff + Sadia design execution

• Team: shift ad strategy toward lead-gen + qualification

• Anu: secure first subscriber (discounted) to generate proof + iterate offer