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Turn your expertise into course

Turn Your Expertise Into a Course in One Week

December 10, 20255 min read

Let Go Boss – Coaching Summary

This session focused on establishing a consistent weekly operating rhythm inside the Let Go Boss community, clarifying how participants should use the channels (Set Goals, Ask Questions, Share Wins), and pushing forward course/content creation through live practice. Key participants included Basim Mousilli, Nicole, Anu Kinhal, Birdimus (Marcus “Birdman”), and Jek Tibayan.

Introduction and meeting purpose

  • Basim opened the call by welcoming Nicole and reinforcing that the DIY / group-coaching format requires patience but creates a win-win structure for clients and the team.

  • The group introduced and aligned on accountability dynamics, pairing Nicole + Birdman as growth partners with equal opportunity to execute using the same tools/software.

  • Basim emphasized that consistent rhythm + community participation is the “multiplier” for results, not just showing up to calls.

Weekly rhythm and community operating system (Let Go Boss Calendar)

  • Basim introduced the first version of the Let Go Boss weekly routine, designed to keep participants balanced and progressing every week:

    • Sunday: Rest + meal prep + content prep (prep mode; future meditation sessions planned)

    • Monday: Set weekly goals (ideally Sunday night) and post in the community

    • Tuesday: Solo execution based on coaching feedback

    • Wednesday: Share progress with accountability partner + post questions in the community before the call

    • Thursday: Coaching call (learn + practice + ask unanswered questions)

    • Friday: Content + operations day + post wins (not client work)

    • Saturday: Rest day

  • Nicole summarized the cadence clearly and reinforced the intent: consistency, prep, and using the community channels as the system that keeps momentum.

  • Basim reiterated the key principle: one big action per week, posted publicly, supported by the group, and executed with structure.

Nicole’s progress and next steps (course creation)

  • Nicole reported she completed the first homework assignment: recorded a video, but got stuck after creating the “shell” of a course and wasn’t sure what came next.

  • Basim coached her through the “three C’s” framework to move from outline to execution:

    • Competency: What outcome/skill the student gains

    • Curriculum: The structured outline/modules

    • Content: The actual recordings, templates, examples, worksheets, and step-by-step teaching

  • He advised Nicole to decompose the outline further (go one level deeper) and record modules in one sitting to keep tone/energy consistent.

  • Production guidance:

    • Stable camera

    • Good microphone

    • Simple setup is fine—start clean and ship

Anu’s momentum and content upgrades

  • Anu shared he wasn’t stuck—he’s focused on repetition and continued improvements.

  • Basim highlighted the importance of adding B-roll / variety to avoid over-reliance on talking-head videos, suggesting small visual changes every few seconds:

    • different angles

    • behind-the-scenes work shots

    • clips from calls/Zoom

  • The goal: keep content authentic, dynamic, and less “static” while maintaining consistency.

Birdman’s course launch: Social Gravity (mindset block → live execution)

  • Birdman shared he has a fully built course structure but feels mentally blocked, questioning who would buy it and getting stuck on pricing/value.

  • He introduced the course concept:

    • He can consistently build strong connections quickly in any city/country.

    • He framed it as a transferable skill and positioned the course as “Social Gravity.”

  • Basim shifted the session into a live build + performance format to break inertia:

    • created a quick course visual/thumbnail in Canva

    • emphasized “sell before it’s perfect” and build version one fast

    • guided Birdman into recording-style delivery on the spot

  • Birdman practiced multiple segments live:

    • intro framing

    • definition of “social gravity”

    • why it matters / authority positioning

    • what learners will get from the module + clear outcomes (“by the end…”)

  • Basim coached him to:

    • include short personal asides (social proof stories)

    • return to structure (“here’s what you’ll learn next”)

    • keep modules outcome-driven and competency-linked

    • vary recording angles/locations to add energy and lifestyle realism

Community support systems and accountability loops

  • Basim introduced/expanded Comment Fuel, a private Instagram engagement group where members support each other by:

    • liking/commenting organically

    • asking engaging questions

    • boosting posts to increase reach and momentum

  • The group reinforced a community monetization/testing loop:

    • members will buy each other’s first versions at a small price point

    • early sales create testimonials, proof, and confidence

    • execution > perfection, especially inside a supportive cohort

  • Basim instructed Birdman to publish a small paid version quickly:

    • set up Stripe

    • publish Social Gravity for a low “internal beta” price (e.g., $3)

    • post the link in the forum for the group to purchase + review

Leadership and “Let Go Boss” theme (trust delegation)

  • Basim shared real-time examples of delegation while on the call (appointments, logistics, admin tasks), reinforcing the core Let Go Boss principle:

    • build “soldiers of trust”

    • delegate operational tasks so the business owner stays focused

    • trust systems, not just effort

  • He also emphasized building trusted relationships inside the community and using partnerships (like Nicole + Birdman) to accelerate growth through collaboration.

Next steps and responsibilities (homework + goals)

  • Anu

    • Plan the rest of the year’s LinkedIn content:

      • educational carousels + story-based posts

      • prepare content in advance so holiday season is lighter

    • Use the social planner tool for LinkedIn scheduling and preview formatting.

  • Nicole

    • Work on website progress, but prioritize a simplified target:

      • build a one-page offer site, not a multi-page website

    • Define brand voice inside the Engine first:

      • complete brand board / brand voice fields

      • paste the same brand voice into ChatGPT to keep messaging consistent

    • Schedule one week of content using existing assets and continue deeper decomposition of her course outline.

  • Birdman

    • Post practice videos in the forum for feedback.

    • Commit publicly to a delivery date:

      • December 18 target to ship Social Gravity (beta version)

    • Add structure improvements:

      • “one module per day” cadence

      • trigger exercises at the end of modules

      • accountability elements using the platform features (quizzes, tracking, certificates).

blog author image

Basim Mousilli (Let Go Boss)

Basim is the Creative Director at Insert Fuel, specializing in branding, marketing, and storytelling. With a deep understanding of AI and growth hacking, Basim drives innovative solutions and business success.

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