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How to Build a Mission Driven Business

How to Build a Mission Driven Business

February 06, 20264 min read

Let Go Boss — Weekly Coaching Replay (Feb 05)

Last night’s call was one of those “this is why the community exists” sessions — part mindset, part mentorship, part live building.

We had people on from Canada, Colombia, the Philippines, Austin (Texas), and Jamaica… and the energy was 🔥.

What we covered on the call

1) Welcoming a new mentor: Steve (Austin, TX)

We welcomed Steve Spyropoulos, an IT consultant + business owner (9 years in business) who joined because he wants to pay mentorship forward.

He talked about how mentoring feels best when someone comes back later and says: “This helped me — I’m seeing results.”
And Basim shared the bigger vision behind Let Go Boss: independence, impact, and helping each other rise without corporate politics.

2) Bryce’s intro + why “masculine energy” connects to business

Bryce Díaz introduced himself as a coach helping men with confidence, communication, habits, and masculinity.

Basim broke down the surprising overlap:

  • How you approach dating = how you approach leads/sales

  • Confidence, hooks, transitions, and clarity matter in both

The bigger message: This isn’t just “business talk.” It’s identity + leadership + execution.

3) “Where are you stuck?” (and why that question hits)

Basim asked the group to share where they’re stuck — not just technically, but mentally too.

Birdman (Jamaica): mindset + pressure

Birdman opened up about having strong ideas + proof of ability, but feeling heavy mentally because of family and personal challenges.

Basim’s response was real:

  • Everyone has swings

  • Vulnerability is allowed here

  • Mindset blocks can last years (he shared his own experience)

Steve also shared an important analogy:
Life has “glass balls” (health, family, friends…) and “rubber balls” (career). Career bounces back — the other stuff doesn’t.

Action item: Basim will schedule a 1:1 mindset call with Birdman.

4) Steve’s “I might be stuck too…” (AI breakthrough + sales problem)

Steve shared a huge win: he used AI to build prototypes insanely fast — weeks/months of work done in a week.

But he’s stuck because:

  • The client still hasn’t signed

  • He proposed a profit-share partnership

  • The client may have trust issues from past partnerships

Basim’s coaching was direct:
✅ record a sales storytelling pitch and post it in the Video Practice Room so the community can give feedback.

Because: the best presenter often wins — not the most technical person.

The BIG moment: Nicole + Onyango + “Purpose sells”

Nicole (Canada) shared she wants more bookkeeping clients — not just for money, but to fund her bigger mission:

👉 Bring clean, safe drinking water to communities (starting with a real place).

Then Onyango Henry joined from Uganda (doing a Master’s in AI), and everything clicked.

Basim helped Nicole go from:

  • “clean water around the world” (vision)
    to

  • Uganda / Busia District / Busabale village (mission)

Nicole committed to:
donating 3% of revenue toward clean water work in that community

And the brand positioning became:
“Bookkeeping with Purpose. Clean Books, Clean Water.”

Live build: Nicole’s website (GoHighLevel) in real time

Basim switched into builder mode and started updating Nicole’s GHL site live:

Key ideas from the build:

  • Use Brand Boards to define voice + pain points + offer (so AI can write correctly)

  • Stop over-designing — use pre-built sections + paste good copy

  • Keep it “quick and ugly” first, refine later

  • Add basics: domain publish, chat widget, simple SEO, clear CTA buttons

  • Optimize images so the site loads fast (no 400kb+ images)

Then they generated an AI image:
Nicole + Onyango “in Uganda building water wells” — for storytelling and mission marketing.

Because Basim’s point was simple:
There are thousands of bookkeepers. But only one doing THIS.

Action items for Nicole:

  • Finish the homepage using prebuilt blocks

  • Add a progress “thermometer” + donation tracking

  • Record a Loom walkthrough and post it in Share Your Wins

  • Connect with Onyango 1:1 to plan the Uganda pilot

Homework for everyone

Basim ended with a push (lol):

  • Post one reflection or win in the Weekly Coaching channel

  • Share goals + progress in the community

  • Bring one guest to next week’s call

Because we grow by:
showing up + sharing + executing.

If you missed it — watch the replay

VIEW RECORDING (80 mins):
https://fathom.video/share/hnztBGksQbwy1R78KBVCKhvsweA1iyvY

Drop a comment with:
one win
one struggle
one action you’re taking this week

blog author image

Basim Mousilli (Let Go Boss)

Basim is the Creative Director at Insert Fuel, specializing in branding, marketing, and storytelling. With a deep understanding of AI and growth hacking, Basim drives innovative solutions and business success.

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