Let Go Boss – Weekly Coaching Summary

This session focused on creating high-converting ad creatives using a live “video practice room” workflow, combining AI scripting + remote creative direction + fast Descript editing to produce ad variants for testing. Basim also reinforced the Let Go Boss weekly execution cadence (goals → practice → wins → rest → repeat), encouraged members to commit to small daily ad budgets, and pushed accountability through public goal posting inside the community.

Key participants included Basim Mousilli, Jek Tibayan, Anu Kinhal, Nicole Richard, Chanse, Michael Farinas, Ken Arcinue, Edsel Snoddy, and Marcus Bird (Birdman).

Introduction and meeting purpose

• Basim opened the call by reaffirming the mission: weekly coaching on sales, marketing, AI, and automation to help members sell faster and scale.

• The group did quick hellos and welcomed returning/new attendees, including Chanse and Michael.

• Basim shared the agenda: hands-on creative direction + recording ad content live, using Anu as the featured example.

Audience needs and new ideas raised

Chanse: “How do I duplicate myself with AI?”

• Chanse asked how to create AI-driven social media content that replicates him (clone/duplicate efforts).

• He also wanted to learn how to run ads using AI-generated creative videos.

Basim’s response:

• Basim committed to mixing AI cloning + creative ad production into the session.

• He explained a workflow using ChatGPT image prompts such as:
  “Don’t change my face — put me in X scene (construction site, client handshake, mediation, etc.).”

• He also referenced “fake news style” ad storytelling (dramatic setup → unexpected reveal → product/service hook), and said he’s done similar story arcs using Sora.

Nicole’s update: execution progress + outreach momentum

Nicole shared progress from previous weeks:

• Connected Facebook + Instagram (integration work in progress).

• Noted an issue where an AI-generated image cropped incorrectly and needs fixing.

• Sent a draft email blast to her Chamber of Commerce list (800+ members), preparing it to go out soon.

Basim emphasized:

• Nicole is doing “real work” outside her current skill stack and should keep momentum.

• He reinforced consistency over perfection.

Weekly cadence and community execution system

Basim highlighted the Let Go Boss routine using letgoboss.com as the “classroom”:

• Thursday: Coaching call

• Friday: Share wins + create content

• Saturday: Rest / reset

• Sunday: Meal prep + balance

• Monday: Set weekly goals

• Tuesday: Solo execution

• Wednesday: Share progress + ask questions before the next call

He emphasized:

• Writing goals increases follow-through (Basim quoted a “62% more likely” concept when goals are written down).

• Everyone should treat this like training: small consistent reps compound into results.

Nicole noted her schedule differs (she’s away from her workspace Tue–Fri), and Basim encouraged adapting the cadence while still producing weekly content.

Live creative production: Descript room ad recording workflow

Basim moved the group into a separate recording environment (letgoboss.com/record), framing it as:

• A “virtual theater” where everyone watches silently

• Anu is the featured “actor/client”

• Basim directs the recording remotely to create ad variants designed for conversions

Key themes during setup:

• Muting discipline + managing echo between Zoom and the recording room

• Maintaining the recording tab open so footage uploads correctly

• Basim emphasized this workflow proves you can run a remote business and produce content from anywhere

Ad strategy: fast testing + multiple creative angles

Basim described his plan to record:

• “Normal” ads

• “Crazy” ads (short, attention-grabbing pattern interrupts)

• Quick hook experiments (ex: random word hooks like “ketchup / fries / trademark…” to stop scroll)

• A/B testing multiple versions at low budgets

He emphasized:

• Run multiple ad variants at $2–$5/day each

• Let performance data choose the winner

• Goal is to “fill the calendar” with qualified consults

Demonstration: quality remote production (Watan Foundation example)

Basim showed a real example of remote creative execution:

• A donor campaign video created across multiple locations with limited internet quality on one side

• He explained he even used AI to enhance visuals (example: putting someone into a suit/tie for institutional credibility)

• Point: If remote production works for global fundraising campaigns, it can absolutely work for local service business ads.

Tactical production: editing inside Descript (rapid workflow)

Basim demonstrated how fast Descript production can be:

• Duplicate the raw recording (keep an untouched original)

• Delete extra participant layers so only the speaker remains

• Switch to portrait format for vertical ads (1080p)

• Add captions + title overlays

• Export vertical + horizontal versions for different platforms

Nicole asked if members can access Descript.
Basim confirmed:

• Yes — members can use the recording room tool (shared environment) and benefit from the workflow.

Accountability system + goals posting

Basim closed by pushing action over consumption:

• Everyone should go to the Let Go Boss goal tracker

• Post SMART goals publicly

• Tag an accountability partner to follow up

Action items reinforced:

• Post January goals on letgoboss.com

• Tag an accountability partner

• Export Anu ad variants

• Launch A/B tests at $2–$5/day

• Report results on the next coaching call